Since the Industrial Revolution our society has been driven by an increasing pace of change in business and technology. Every decade or two we have faced a new and disruptive event that challenges business and creates opportunities—the locomotive, the electric light, the automobile, the airplane, the television and the computer, to name a few.
But the greatest disruptive event of the next 20 years may come, not from a single invention, but from the world around us—that is, climate change.
How your business responds to the climate challenge can either differentiate you from the competition and launch new and successful products, or make you the focus of consumer backlash and eroding margins.
This paper explores the environment as a disruptive force in business, examines the consequences of inaction, and proposes the benefits of a proactive environmental policy. It describes increasing levels of investment that a small company, an enterprise or an industry can make to address the challenge and develop a business case. The paper ends with a concrete roadmap to lead you from today’s “business as usual” to a long-term sustainable approach to growing a Green corporation.